You probably would know by now that CORRECT MEDIA is a specialised division for digital advertising services and influencer relations under the Kreata Global umbrella. We aim to bring the latest in adtech to clients across GCC through the company’s global partnerships and local publisher relationships.
The launch of CORRECT MEDIA will strengthen the service offerings of Kreata Global, a Dubai based award-winning digital agency with over ten years of strong client roster including multinational and home-grown brands like FrieslandCampina, Malabar Gold & Diamonds, Lulu Group, CLARINS, Modanisa.com, DERIGO, Bayara and IFFCO Group brands. The key offerings of CORRECT MEDIA will include planning and buying for brand campaigns, performance, programmatic and influencer media.
The creation of CORRECT MEDIA was spurred by the desire to build a truly smart and integrated agency that can cater to the fast-evolving client demands in the region. We aim to provide a larger, clearer view of the digital landscape with CORRECT MEDIA, as our clients deserve nothing less than a specialised media planning and buying service.
Digital advertising is on rapid growth curve in the region even during a period of marketing budget cuts and reallocations. This accelerated growth has also resulted in many ‘unknown territories’ for marketers with concerns over ad fraud, ad blockers, quality of inventory, viewability etc due to lack of a clear digital strategy.
This blog will focus on these ‘unknown territories’ of digital advertising. We will keep it short and straight to the point. We will keep it transparent and straight from the podium. Do share your feedback on our posts and we will improve it or CORRECT it. That’s our promise. Chao!